Services
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Should You Pay
For PPC On Individual Websites?
by: Damon Clifford
There are a lot of companies that are running their own pay
per click program on their website, not wanting to go with
Google Adsense, Yahoo Overture, or MSN Adcenter. There are
many reasons why they might be doing this.
Have you ever thought about advertising directly on their
site? And you don't even have to go through Google Adsense,
Yahoo Overture, or MSN Adcenter!
The first reason is that they want better control. They want
to be able to better control what advertisements they want
to display on their website. This makes sense, because they
don't want to worry about their competitors being on their
website, or any other company that might be taking business
away from them. Yes, the admin panels for Google Adsense and
Yahoo YPN allow you to "block" competitors, but again, it's
going to be hard for them to know all the ads that are being
displayed on their website.
The second reason is money. Companies that run their own Pay
Per Click software on their site can receive more funds from
advertisers. Google Adsense and Yahoo YPN each have to take
their own "cut" from publishers so they can be profitable as
well. When a company avoids using Google Adsense or Yahoo
YPN, they are receiving the "cut" that those companies
normally take.
The third reason is value. Companies that use their own
software to display ads on their site give more value to the
advertiser. These companies want to make sure that their
advertising clients are benefiting from the clients that go
to their website. That's creating a win-win situation. As
more, and better traffic flow through the advertisements,
the advertising clients are more likely to renew their
subscriptions and keep their ads running longer on their
website.
So, is it worth it to you and your company to go direct on
an individual website?
Yes!
You may be paying the same price in the first place. If you
are currently using pay per click for your advertising
campaign, you may be paying a price that is comparable to
Google Adsense, Yahoo Overture, or MSN Adcenter already.
By finding an individual website to advertise on, you know
exactly who the audience is and what type of people will see
your ad, click on your ad to come to your website, and
hopefully purchase your product or service.
In this age of quick information and consumer "mind drift"
it is hard to capture new clients and any advantage that you
can have over your competitor should be used.
So the next time you're out surfing websites, check and see
if they have advertisements on their site. Then check to see
if they are actually providing the advertisements through
there own software. Many sites will tell you what rates they
charge and how to get started.
Advertise well!
Copyright (c) 2006 Damon Clifford
About The Author
Damon Clifford is a Pay Per Click
consultant. You can view his training, tips, and
plain common sense at
http://www.PPCSchool.com.
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