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SEO. Getting
Websites Indexed And Keeping Them Indexed.
by: J. Halliwell
Many web publishers, both new and seasoned alike, are in the
dark about getting their sites indexed in the search engines
and keeping them there. While in the past webmasters were
able to throw up sites with no real value and manipulate the
system to get them ranked, today's landscape is vastly
different.
The same "tricks" that previously worked will now get you
banned faster than you can say "banned". But, now even
trying to work within the misty guidelines set out by the
search engines themselves can also leave you penalized and
scratching your head. Over-optimization can cause your site
to drop in the rankings and even disappear altogether. Look
no further than Google's "sandbox" for proof of a deliberate
effort to punish publishers for trying to make an end run
around them with SEO work.
Incoming links were long considered a measure of a site's
popularity, and the search engines regarded them as such as
well. But, as publishers with dubious intentions began
instituting links pages with the sole purpose of raising
their site's popularity and ranking, these same links can
now have a negative impact. Reciprocal links MUST have
relevant sources. If your site is one that deals with pizza,
links from gambling sites will only hurt you.
Some of those nefarious aforementioned "tricks" that are NOT
preferred and mostly likely will get you banned:
Cloaking - Showing a version of a web page to users, and a
different one to search engines with the intention of
getting ranked.
Hidden Text - Repeating keywords to improve ranking in the
search engines, and having those keywords be the same color
as the background.
Duplicate Content - Creating multiple pages with the same
content to draw in more visitors.
Doorway Pages - Pages not created for visitors but for
search engines.
Redirects - Getting a web page listed under a search query
that is not relevant, by redirect.
The SEO Golden Rule of one search engine: "If you attempt to
get a web page ranked ... for a search query that is not
related to the topic of the web page then you run a high
risk of having that page banned."
The one lesson in all of this is to stop relying on tactics
and tricks. Return to the days of informative well-written
content. Your site is there to provide some service,
remember that and focus on it. As far as we are concerned,
the one Golden Rule should be this: "Keep Users In Mind."
About The Author
J. Halliwell is a long-time expert in
the fields of SEO, web publishing, web hosting, and
web marketing. You can see some of his expert
opinions on web hosting at Brilliant Web Hosting -
http://www.brilliantwebhosting.com.
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